By Lisa LaMaitre
Health Writer, Wellness Presenter, Lifestyle Adviser, Business Owner
As a Fit Busy Mum, I’m constantly being asked for tips on how to ‘do it all’. When I get asked the infamous question ‘How do you do it all?’ I often respond with ‘I don’t’. There has to be the right blend of life at any given time for it to work. But I don’t have all the answers, so this week The Fit Busy Mum has asked for tips from business owner Lisa LaMaitre.
Career mums are you staying sane?
I’ve been in business for more than 20 years, and know from experience that being a business owner takes courage, focus and determination.
Here’s what I’ve learned from managing four businesses over this time:
- Learn – You have to make a commitment to being a lifelong learner.
As a business owner there are so many new skills and knowledge required, particularly when you’re starting out. Always be ready, willing and able to make learning a key part of your business.
- Grow – For a business to be successful it has to continue to grow.
To grow our businesses we have to be happy to put ourselves out there. We need to understand and be able to leverage promotion in all its forms. We need to find ways to continually innovate and/or improve what we take to market because it allows us to create a unique product that stands out among the competition. Stay engaged with marketing trends to grow your business.
- Plan – A plan is vital for direction.
Planning helps us know where we are heading. The longer I’ve been in business, the more value and time I dedicate to planning. Create a regular habit of making time to plan. Take a look at where you’ve been and where you would like to take your business, and make plans accordingly.
- Do – We need to take action.
Sitting around on our backsides won’t make things happen. We need to make a commitment to be hardworking and deliver on our plans.
- Network – Business connections offer support.
I spend a lot of my time networking. I have a wonderful support network of other business owners around me. My business friends understand the problems I’m facing, can offer experienced advice and often refer clients to me. You can achieve much more with support than you can without it.
- Drive – Motivation is key.
I’ve had businesses over the years that I’ve been deeply passionate about, and others that I wasn’t invested in. I believe that you need to be passionate and driven about your business. You need to love what you do, what you create and what you share. There are going to be difficult, challenging days ahead as a business owner and the only way you will make it through is if passion is driving you.
- Rest – Make it a priority.
Sleep, down time, relaxation, rest: these need to be priorities for business owners in a 24/7 environment. If you don’t have the energy, focus and stamina to get things done in your business, then nothing will get done. Self-care as a business owner is essential for a successful business and life.
Rose is a Fit Busy Mum of 3 fit kids. She aims to empower mums who are time poor. She acknowledges that mums are ‘busy’ but tries to inspire them to regain their fitness through simple everyday habits that she promotes through her book ‘The Fit Busy Mum: Seven habits for success’. Visit www.thefitbusymum.com.au